Rapid Techniques for Mapping Experiences (Paperback)

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Rapid Techniques for Mapping Experiences (Paperback)If you want to create solutions that really provide value, the first step is to understand your customers experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co create these diagrams in only a couple of weeks.

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It is in the midst of a paradigm shift relative to business management and practices

Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your teamwithout any specialized training in psychologycan uncover critical insights about your customers conscious and unconscious processes Learn how to immediately apply what youve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

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