L'Oréal Technique HiColor Permanent Hair Color - Lifts Dark Hair in One Step | Rich, Smooth Formula, No Brassiness

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L'Oréal Technique HiColor Permanent Hair Color - Lifts Dark Hair in One Step | Rich, Smooth Formula, No BrassinessExcellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). No need to pre lighten or bleach hair prior to application. Lifts hair 3 4 levels in one single step. Neutralizes brassiness. Rich, smooth creme formula conditions and penetrates hair. Provides intense, long lasting color that resists fading. Mix 1 tube of color with 2. 5oz of 30 volume developer and process for 30

Intensely moisturizes dry hair

textured locks

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lengthen & curl *based on a clinical study of 31 subjects

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maintaining their pristine condition effortlessly