Brands, Competition Law and IP by Desai, Deven R.

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Brands, Competition Law and IP by Desai, Deven R.ISBN: 9781107103467 Cambridge University Press, 01 January 2015 Hardback 282 PAGES Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they

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This book proposes new notions of coherent geometric structure

Each chapter in the book reinforces these steps through the use of case studies that place the reader in a senior position within regional

indeed for anyone who aspires to be a published writer

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often as a package of potent molecules

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She died just a few metres away from Sindiwe Magona's house

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